What Is Aura?

Learn about all of Aura's features and see how Web2Chat's advanced AI helps you elevate customer interactions.

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Written by tanazmasaba06
Last updated Oct 13, 2024
Aura is Web2Chat's AI-powered assistant designed to enhance customer interactions with intelligent, personalized responses. This AI can be trained with your specific content, such as snippets, PDFs, and website material, ensuring that its responses are aligned with your brand and customer service needs.

Key Features of Aura AI

Below are some of the main features of Aura to help you enhance customer interactions with Web2Chat.
  • AI-Powered responses
  • Training AI with content
  • Customizable AI behavior
  • Seamless handoff to support team
  • Customizable AI appearance
  • Data analytics & insights
  • Customizing Aura's messages

AI-Powered Responses

Aura generates intelligent, AI-driven responses based on the content provided by the user. This ensures accurate and relevant interactions with customers, no matter the query.
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Training AI with Content

Aura allows you to train the AI using a variety of content formats, including text snippets, PDF documents, and entire website content. This flexibility ensures that the AI is well-versed in your specific product or service offerings, improving the quality of customer support. Learn how to train Aura with your content here.
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Customizable AI Behavior

Users can fully customize how Aura behaves and responds. Whether it’s setting the tone of the messages or defining specific responses for various scenarios, Aura's adaptability gives users complete control.
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Seamless Handoff to Human Agents

In situations where Aura cannot resolve a query, it can seamlessly hand off the conversation to a human agent. This ensures that your customers always receive the support they need, regardless of the complexity of their issue.
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Customer Data Collection & Insights

Aura not only interacts with customers but also collects valuable data throughout the process. These insights can help businesses understand customer behavior, preferences, and areas of improvement.
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Customizing Aura’s Appearance

Aura can be customized to match your brand’s visual identity. From the chatbot’s colors to its avatar, you can adjust its appearance to create a unique and cohesive experience that reflects your brand.
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Customizing Aura’s Messages

Aura’s messages can be tailored to suit different scenarios, such as:
  • Welcome Messages: Customize the initial greeting customers receive when they engage with Aura.
  • Resolved Problem Responses: Personalize the response Aura gives when it successfully resolves an issue.
  • Unresolved Problem Responses: Set a custom message for cases where Aura is unable to resolve the query, including how it will escalate the issue to human agents.

To learn more about how you can maximize Aura’s potential and customize it for your needs, check out these additional resources: